Local SEO – Get Found by Your Ideal Clients Online
Explore our tailored solutions designed for local success. Our SEO expertise helps businesses shine in the digital landscape.
Locally Found
Search Engine Optimisation (SEO) means, using the right words and phrases your potential customers type into Google when searching for products or services like yours.
When your website content matches these search terms, Google connects the dots and shows your site to people actively looking for your products or services.
The goal? To appear on page 1 of Google search results, where most people choose from. Being visible here is key to attracting more local customers in Fremantle and beyond.
Why SEO is an ongoing effort
The internet and Google’s algorithms are always changing. You might rank #3 one day and drop to page 3 the next. That’s why SEO requires more than just the right words, it demands ongoing attention and strategy to keep your ranking steady.
SEO Essentials: What Every Business Owner Needs to Know
What is SEO? SEO (Search Engine Optimization) is simply making your website easier for people to find when they search online. Think of it as making your business more visible to customers who are already looking for what you offer.
SEO Audit: Your Starting Point An SEO audit is like a health check for your website. We examine every page to see:
• What keywords (search terms) your customers actually type into Google
• Whether your website uses these same words and phrases
• How well your content matches what people are searching for
Remember: If your customers search for “plumber near me” but your website only says “water pipe specialist,” they might never find you.
On-Page SEO: Making Your Website Search-Friendly
On-page SEO means optimizing each webpage so search engines understand what you offer. This includes:
• Page titles – Clear, descriptive headlines that include your main keywords
• Content structure – Using headings and subheadings to organize information
• Meta descriptions – Short summaries that appear under your link in search results
• Image descriptions – Helping search engines understand your photos and graphics
• Internal links – Connecting your pages together so visitors can easily navigate
• Loading speed – Ensuring your pages load quickly on phones and computers
Off-Page SEO: Building Your Online Reputation
Off-page SEO happens away from your website but directly impacts your search rankings. It’s about building trust and authority online through:
• Local business listings – Getting your business listed on Google My Business, Yelp, and local directories
• Customer reviews – Encouraging satisfied customers to leave positive reviews online
• Social media presence – Maintaining active profiles that link back to your website
• Quality backlinks – Having other reputable websites mention and link to your business
• Local citations – Ensuring your business name, address, and phone number appear consistently
• Community engagement – Participating in local events and partnerships that generate online mentions
Why Off-Page SEO Matters for Local Businesses
Google sees these external signals as votes of confidence. When other websites and customers recommend your business, search engines trust you more and rank your website higher in local search results.
Why This Matters When your website speaks the same language as your customers’ searches, Google can easily connect them with your business. It’s about being found by the right people at the right time.
The Bottom Line Professional SEO combines both on-page optimization and off-page authority building to get your website ranking on page one of Google search results, driving more local customers to your business.
Let’s Build Your Online Success Together!
Contact us today to start your journey towards an impactful online presence.